If you’ve been considering bumping up your bingo establishment’s reach and you’ve never considered Advergaming, you might be missing out on a great avenue to get your brand (and your sponsors’ brands) into customers’ hands and minds. “Advergaming” means exactly how it sounds: it’s a term used to describe the act of promoting your game and advertising at the same time, through the methods of gaming in which your players already participate. Advergaming is used to retain current players, and to also attract a wider audience of potential players through the use of things like promotional products and games.

There are a couple different ways Advergaming can be achieved, and it’s important to analyze which would work best for your bingo hall and/or player base:

Branded Products: Things like unique Consider conducting a customer survey to get a better idea of player expectations when it comes to your bingo establishment. Good luck!